Build Your Brand

The Secrets to Creating Positive Outcomes

If you want to build your personal brand, or professional brand, there is only one area you need to be laser-focused on: the outcomes of your performance. This rule also applies to building the brand of a business you work for.

Many business coaches and ad agencies will make it seem much more complicated than that. And, don’t get me wrong, building a brand takes both hard work and time (sometimes a long time). If you focus on this one element though, your brand will continue to grow and get stronger by the day. I know this because I’ve spent over 25 years building brands.

A few months ago I was honored as the Top Marketing Officer of 2022 by the IAOTP with my face plastered on the NASDAQ billboard in Times Square, NYC. 🙂 It was an event that I will cherish for years to come.

Truly, this award is more than a great photo or personal accomplishment. This award is a testament to the positive outcomes I have been able to create for people and companies over the years.

You can never stop focusing on success

You see, most recently I worked tirelessly to build one of the most accomplished and powerful marketing teams on the planet, and alongside them, create an indisputable brand at DailyPay. We set out on a mission to build a brand that would become the name used to describe the industry. Every day we met to ask ourselves if what we say to the market can be said by anyone else (and if so, it’s not good enough). We went out of our way to spend time with our clients, channel partners, and the general market to understand how we can always present ourselves in a better light. I am thrilled with what the team accomplished.

When I won this award I realized that everything we do, in our personal lives and our professional lives, drive outcomes. And, it’s only through positive outcomes that we can build successful brands (like the one I am building now with LIftOff with Jeanniey Walden).

If you are trying to build a brand and wondering how to kick start it, or move it forward, try these 5 steps:

• List out the positive outcomes the brand has made happen. For a personal brand it might be; Successfully lead the annual fundraiser for the school. For a professional brand it might be; Contributed to a 10% increase in gross margin.
• Research what a “positive outcome” is considered to be to those who define your brand’s level of success. For a personal brand, it might be the number of times you were featured in a news story. For a professional brand, it might be the quality of the clients you have using your services.
• Assess the list and see where the gaps are, based on the brand you are trying to build.
• Build a plan to create more positive outcomes
• Don’t stop!

P.S. That last step might be the most important one.

Finally, never stop trying to build positive outcomes personally and professionally. Take changes, learn all you can, try new things and set your sights on the stars. Over time, you will get there. People are taking note of all of the good things you are doing!