The Secrets to Creating Positive Outcomes If you want to build your personal brand, or professional brand, there is only one area you need to be laser-focused on: the outcomes of your performance. This rule also applies to building the brand of a business you work for. Many business coaches and ad agencies will make it seem much more complicated than that. And, don’t get me wrong, building a brand takes both hard work and time (sometimes a long time). If you focus on this one element though, your brand will continue to grow and get stronger by the day. I know this because I’ve spent over 25 years building…