Brand
Your brand can be the most powerful tool in your personal and professional toolbox. It defines who you are, how you think and so much more. Creating a strong brand demonstrates your effectiveness to others through action, not words. You might not realize it, but the strongest brands are able to evoke emotion, deliver on a brand promise and always ensure consistent results without ever saying a word. Don't believe me? Think about a brand you love. When you see a can of diet coke or a Starbucks cup in someone's hand you smile. Why? Because right away you think of the good feeling you will have when you get one, you remember how great it was last time you had one, and you know the service will be outstanding. These companies deliver on their promise, and as a result, they drive loyalty. And, brands are not just professional, they are personal too. Your brand tells your children what to expect without you saying a word. It also gets you that interview. Your brand controls your destiny! Imagine what you could do, if you had no limits and everything was within your reach. Well, guess what. It is! If you are concerned that you are not making the most of everything you have to offer in your personal and professional life, have no fear, LiftOff with Jeanniey Walden will help to ensure you leave every episode with a better understanding of how to harness your best qualities and leverage it to build a better life.
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Work-Life Balance, a LiftOff Business interview
Lydia Dishman, Senior Editor, Growth & Engagement at Fast Company chats with Jeanniey Walden about work-life balance. Searching for more work-life balance? If so, this interview will interest you. If you are a female executive over the age of 30 you have probably experienced challenges establishing yourself as a thought leader in the workplace. In today’s society we’ve made tremendous strides in building a workplace focused on equity, diversity, inclusion and belonging. Even better yet, the workplace now supports and embraces remote and hybrid work. This makes it much easier for the executives to juggle their home and work priorities. However, things weren’t always as simple. Dive into this conversation…
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Build Your Brand
The Secrets to Creating Positive Outcomes If you want to build your personal brand, or professional brand, there is only one area you need to be laser-focused on: the outcomes of your performance. This rule also applies to building the brand of a business you work for. Many business coaches and ad agencies will make it seem much more complicated than that. And, don’t get me wrong, building a brand takes both hard work and time (sometimes a long time). If you focus on this one element though, your brand will continue to grow and get stronger by the day. I know this because I’ve spent over 25 years building…
