Strategic Advisory
Helping Leaders Pick the Right Next Move.
For boards, CEOs, and CMOs at B2B companies between $50M and $5B who need a trusted second opinion plus a 90-day move that actually shows up in AI answers.
Engagement Models
Three ways to work with Liftoff.
The Liftoff Compound Program
$35,000-$50,000 · 90 days · Category-exclusive
Five citable assets in trusted indexed sources plus AI citation tracking at day 1 and day 90. The fastest path to category visibility that holds up under AI search.
- One Liftoff Spotlight TV episode (Tubi, YouTube, Roku, Fire TV, Prime Video, ROI TV, Binge, CanyonStar; 80M+ households)
- One Liftoff Journeys podcast feature (top 5% globally ranked)
- One Substack feature + one LinkedIn long-form article
- Eight vertical clip cuts for LinkedIn
- AI citation tracking report (day 1 + day 90)
- Trust Index Authority Report folded in as methodology
Trust Index Authority Report
From $9,500 · 2 weeks
15-question scoring across the AIR dimensions plus a baseline of your AI citation footprint. Three specific recommendations. CFO-ready measurement.
- Authority, Influence, Reach scoring
- Category citation footprint
- Folded into Compound Program if you continue
Boardroom Advisory
$8,500/mo · 6-month minimum
Fractional executive judgment for boards, CEOs, and CMOs. Pattern recognition from Rite Aid, DailyPay, Mercer, Barnes & Noble, JCPenney, and Zinio C-suite seats.
- Two 90-minute sessions per month
- Voxer / Slack access between sessions
- One quarterly executive offsite day
- Direct judgment, not a junior associate handed off from a network
Bundle the three into the AIR Method™ Authority Year at $135,000 prepay (discounted from $149,500).
The Three Moats
Why your comms team can’t replicate this.
Every Liftoff engagement is built on three things that take years to assemble and cannot be bought in a quarter.
Indexed roster.
Liftoff is in season 5 with 200+ executive guests. AI engines have been ingesting and citing the show, podcast, and Substack for years. A comms-launched podcast gets indexed in 18 months. A Liftoff guest gets indexed the week the episode airs.
Broadcast distribution.
Tubi, YouTube, CanyonStar TV, Roku, Fire TV, Prime Video, ROI TV, Binge Networks, Spotify. 80M+ households. A comms team cannot put their CEO on Tubi this quarter or this year.
Third-party authority transfer.
A CEO interviewed by their own comms person is a CEO talking to themselves. A CEO interviewed by Jeanniey Walden (former CMO of Mercer, Rite Aid, DailyPay; NASDAQ board advisor at Fluent; Davos, TEDx, Kyoto speaker; #1 Amazon bestseller) is a CEO validated by an external authority. AI engines weight this.
The Methodology
The AIR Method™.
Three questions a buyer asks before they ever fill out your form. Authenticity, Inspiration, Relatability. The decision lens behind every Liftoff engagement, documented in The Trust Threshold.
Authenticity
Do they believe you? Buyers spot generated, ghostwritten, committee-approved content in three seconds.
Inspiration
Do they see a future for themselves? The moment they picture being on the other side of working with you.
Relatability
Do they feel this is their situation too? The signal that collapses the distance between your story and theirs.
Founder & CEO
Jeanniey Walden.
She is the voice business leaders book when they need the most trusted name in the room.
Award-winning business executive, creator of the AIR Method™, and #1 Amazon bestselling author of The Trust Threshold. TEDx, Davos, and Kyoto speaker. Host of Liftoff with Jeanniey Walden, the nationally broadcast TV show now in its fifth season with 200+ executive guests, reaching 80M+ households.
Former Chief Marketing Officer inside Fortune 250 companies including Rite Aid, Mercer, Barnes & Noble, JCPenney, and a first female C-suite executive at DailyPay. Board of Advisors at Fluent (NASDAQ: FLNT). Webby Awards judge. Stevie Woman of the Year recipient.
Frequently Asked
Common questions, answered.
What does Liftoff's Strategic Advisory include?
Strategic Advisory is built around the Liftoff Compound Program (the primary engagement) plus Boardroom Advisory (ongoing fractional executive judgment) and the Trust Index Authority Report (the 2-week diagnostic). All three are grounded in the AIR Method (TM).
How is this different from hiring a fractional CMO?
A fractional CMO firm assigns you a marketing executive on retainer to run the day-to-day. Liftoff sells judgment PLUS the owned distribution that makes the marketing land (national TV, top 5% podcast, Substack) plus AI citation tracking that proves the lift. Different output, different proof.
Why is the Compound Program category-exclusive?
AI engines reward source consistency. If two direct competitors run the same play at the same time, neither wins the citation position. Category exclusivity protects the moat we build for the client who signs first.
What is Boardroom Advisory?
Fractional executive judgment from Jeanniey Walden at $8,500 per month, 6-month minimum. Two 90-minute sessions per month, plus Voxer/Slack access between sessions, plus one quarterly executive offsite day. For boards, CEOs, and CMOs in moments where direction and brand trust matter most.
How does Liftoff price engagements?
Pricing is custom-calibrated to company size, goals, and timeline. Trust Index Authority Report from $9,500. Liftoff Spotlight from $42,500 with 90-day amplification. Boardroom Advisory at $8,500 per month. The Liftoff Compound Program at $35,000 to $50,000. AIR Method (TM) Authority Year bundle at $135,000.
Next Step
Pick the right next move.
Most engagements begin with a 30-minute conversation. Bring your homepage and your closest competitor’s. We start from what the AI engines actually say about both of you.
Book a Call