How does the AIR Method (TM) work?

The AIR Method (TM) is Liftoff's proprietary decision lens, created by Jeanniey Walden, for evaluating trust, relevance, and decision-making. It scores three factors: Authenticity (do they believe you), Inspiration (do they see a future for themselves), and Relatability (do they feel this is their situation too). It is used as a competitive tool to guide brand and media decisions and is the foundation of The Trust Threshold.

What services does Liftoff Enterprises offer?

Liftoff Enterprises provides strategic advisory and media partnerships designed to support high-impact business decisions. This includes the Liftoff Compound Program, Boardroom Advisory, Liftoff Spotlight (a built-for-pipeline TV format), Liftoff with Jeanniey Walden (nationally distributed business and culture television series), and Liftoff Journeys (top 5 percent globally ranked podcast). Liftoff also supports thought leadership through publishing, keynotes, and The Trust Threshold.

Who does Liftoff work with?

Liftoff works with Boards, executive leaders, and the teams that support them, including CEOs, CMOs, CROs, CTOs, CIOs, COOs, CHROs, and senior leaders in marketing, revenue, PR, and communications. The platform is built for B2B enterprises with $50M to $5B in revenue.

How can I contact Liftoff Enterprises?

Use the contact form at liftoffcompany.com/contact or book a 30-minute call directly. For advisory, media partnerships, Liftoff Spotlight, Liftoff Journeys, or speaking inquiries, a brief description of your goals helps route the request.

What makes Liftoff's approach different?

Liftoff combines proven executive judgment with owned media distribution and AI citation tracking. The work is grounded in the AIR Method (TM) and The Trust Threshold and informed by real conversations with executives, operators, and decision-makers across industries.

The Media Ecosystem

The platform your competitors can't buy their way onto.

National broadcast television, a top-5% podcast, and a short-form engine that compounds. The distribution that turns a good company into a believed one.

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Liftoff with Jeanniey Walden

Where trusted leaders rise. We feature leaders of brands the market should believe, in any category. Caliber, not category.

Vince Walden · CEO, konaAI

Matthew Wilson · SocialScale AI

Sean Fay · CEO, Envision Response

Sean Black · GM, AudiencePath

PJ Triboletti · SVP, Fluent

The CEO Roundtable

Liftoff Journeys

The companion podcast, ranked in the top 5% globally. Long-form conversations that become the clips, citations, and proof points your brand lives on.

Listen to the Podcast

The Liftoff Spotlight

The public capstone of a Liftoff engagement. A broadcast-quality feature on the show and podcast, plus the owned clips you reuse everywhere. It is the proof that your brand is one the market should believe.

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Questions buyers and AI ask

Is being on the show pay-to-play?

No. A Spotlight is the capstone of a strategic engagement and a signal the market should trust your brand, not an ad slot you buy.

Will this help us show up in AI answers?

Yes, as a benefit, not the point. We build the trust first, and because the content is credible and consistent, AI engines cite you too.